At Truffords, we spend a lot of time thinking about how to make shaving better. No surprise there. But we also think a lot about Truffords brand values.
Some of our competitors lead with lists of ingredients, certifications, awards, brand purpose, environmental claims and marketing buzzwords. And while those things are all very nice, they’re rarely the core reason that somebody chooses a shaving product. Generally, people buy new shaving products because they want a better shave.
And that’s why we focus on giving you a better shave: We concentrate on how to give you comfort and smoothness, while reducing the irritation that can occur during a shave, immediately after it and in the hours and days that follow.
Yet every so often, we hear others making great fanfare about particular product features that they present as unique or innovative. So, for the record, we’d like to quietly mention that Truffords has those things too.
Yes, We Use Natural Ingredients
We’re often surprised by how many brands treat natural ingredients as though they are the entire story. Natural ingredients are wonderful. But while being natural is certainly a good thing, it doesn’t provide any clear benefit to the product. What ultimately matters is what the ingredients do.
Our hemp-based shaving oils are formulated to lubricate the skin, help the razor glide comfortably and leave skin feeling nourished after shaving. The fact that the ingredients are naturally derived is a welcome bonus.
Yes, Hemp Oil Contains Vitamin E
Hemp seed oil is naturally rich in Vitamin E. And Vitamin E is great for skin, which is just one of the reasons we like it.
We don’t plaster our bottles with giant Vitamin E claims because plenty of brands already do that. Yet it’s another example of a thoughtful ingredient choice made because it contributes positively to the shaving experience.
And yes, future Truffords products are likely to contain even more Vitamin E than they do today.
Yes, They Leave Your Skin Feeling Exceptionally Smooth
One thing we don’t talk about often enough is how skin feels after a shave. Shaving products commonly focus on the shave itself, but most men know that shaving doesn’t end at the rinse: How your skin feels after the shave is equally important, if not more so.
Because our shaving oils are hemp-based, they work in harmony with your skin’s natural oils. The result leaves your face feeling remarkably smooth and comfortable throughout the day. No razor burn, no shaving rash.
It’s difficult to explain in words just how it feels. You’ll notice it when you find yourself absent-mindedly running a hand across your jawline a few hours after shaving.
We hope that someone you like notices too.
Yes, Our Packaging Is Recyclable
Our bottles are recyclable, as are the cardboard outer sleeves. Again, we’re pleased about that. But you don’t wake up in the morning wishing you owned more recyclable packaging. So we don’t think that our recyclable packaging really needs to be a headline.
You want products that work and we believe product performance comes first. And that’s no reason to compromise environmental values. We just think that environmentally-friendly packaging should come as standard, not as a special feature. So we don’t make a big deal of it.
Yes, The PET Bottle Was Chosen Deliberately
Selected by design, not by default, the PET bottle offers several practical advantages over the alternatives we considered. For example, it won’t leave rusty rings on bathroom surfaces like a metal can of shaving foam. Anyone who has ever stored a wet aerosol can on a ceramic sink or wooden shelf will know exactly what we’re talking about.
We also considered a glass bottle with a glass pipette. Elegant. Classy. But also harder to handle with wet hands, and breakable on ceramic surfaces. The last thing anybody wants in a bathroom is shards of broken glass, so we made the conscious decision to sell our shaving oils in a lightweight, recyclable, squeezable PET bottle.
It’s a small detail. Most people won’t even notice it. And that’s rather the point: Bad design is easy to spot. Good design often passes by unnoticed.
Yes, They’re Kind to Blades
A properly lubricated shave helps a razor glide smoothly across the skin. That’s good for your comfort, but it’s also kinder to the blade itself.
Shaving oils have a reputation for blunting blades astonishingly quickly. When they dry, foams and gels can clog up multi-blade cartridge razors. And we all know that cartridges are not cheap.
Conversely, we’ve noticed that with Truffords, razor blades last so long that it’s easy to forget when you last changed them. And that’s the way we like it.
Being kind to blades is just another one of those things that sits quietly in the background, helping to create a better overall experience. (And saving you money.)
Yes, We Offer a 90-Day Money-Back Guarantee
We don’t believe a shaving product should be judged after a single use. It can take time to get used to something new, especially if you haven’t used shaving oils before. You might need a few shaves to discover what works best for you, which is why we offer a 90-day money-back guarantee.
Try it properly. Use it as part of your regular shaving routine. We’re confident that you’ll love it. But if you genuinely don’t think it’s for you, get in touch and we’ll make it right.
Simple as that.
Yes, The Label Is Sideways
You’ve probably noticed that the Truffords logo appears sideways on the bottle. And this isn’t a mistake. In fact, this is probably our favourite example.
Most labels are designed as though they’re only ever viewed standing on a shelf. In reality, most of the time spent looking at a product happens while it’s being held.
Pick up a bottle. You’ll probably pick it up by the cap. And you’re probably right-handed. (Sorry, lefties.) Your eyes are side-by-side, not stacked vertically, so you hold the bottle horizontally and rotate the bottle to read the label. The print – including the logo – appears in the natural orientation for the way most people actually handle the product.
Will this change your shave? Of course not. But it gives you a good indication of how we think.
Designed From the Ground Up
Ultimately, none of the things mentioned on this page are why Truffords exists. They are merely supporting details.
Truffords exists because we believe shaving can be better. The vegan-friendly formula, the naturally derived oils, the Vitamin E, the recyclable packaging, the PET bottle, the 90-day guarantee and even the orientation of the label are all consequences of the same philosophy.
Start with the experience. Ask what would make shaving better. Then design everything around that answer. Every ingredient, every bottle and every detail exists for a reason.
And if that’s the amount of thought and consideration that goes into what’s outside the bottle, just imagine how much we’ve put into what goes inside it.
